Understanding the Role of Market Makers in the Canadian Public Equity Market

  • David Campbell

Categories: Canadian Stocks Equity Markets Financial Services Investment Market Making

Blog by Insight Capital Partners

In the bustling world of Canadian public equities, the role of market makers is often pivotal yet needs to be more widely understood by many outside the inner circles of finance. Understanding how market makers operate can be the key to unlocking more robust market performance and investor interest for small and mid-cap companies. At ICP Securities Inc., we specialise in bridging knowledge gaps and enhancing our clients' market engagement. This blog aims to demystify the role of market makers and highlight their importance in the Canadian public equity market.

Who Are Market Makers and What Do They Do?

Market makers are firms or individuals who stand ready to buy and sell securities regularly and continuously at a publicly quoted price. They are a fundamental component of the Canadian equity market, providing liquidity and depth to the markets. Market makers keep the financial markets running smoothly and efficiently by ensuring that there is always a buyer and seller for securities.

In practice, market makers profit from the spread between securities' buying and selling prices. They set these prices based on complex evaluations of market conditions, individual security dynamics, and broader economic indicators. Market makers play an essential role for small and mid-cap companies in sectors like technology, biotechnology, and natural resources, which can often experience significant price volatility and lower trading volumes. They ensure that shares of these companies can be traded even in times of substantial buying or selling pressure, providing stability and reducing the risk of large, uncontrolled price swings.

The Impact of Market Makers on Liquidity and Trading Efficiency

One of the primary roles of market makers in the Canadian public equity market is to enhance liquidity. Liquidity refers to the ease with which assets can be bought or sold in the market without affecting their price. High liquidity is crucial because it impacts the ability of companies to raise capital, the ease with which investors can enter or exit positions, and the general health of the equity market.

Market makers contribute to this liquidity by committing their capital to provide continuous trading opportunities. They buy stocks when there is excess selling pressure and sell when there is excess buying pressure, acting as a buffer against rapid price movements. For small and mid-cap companies, this service is invaluable. Enhanced liquidity means that investors are more likely to consider investing in their stocks, knowing they can liquidate their positions without a significant loss. ICP Premium™ is ICP Securities Inc.'s proprietary algorithm that enhances liquidity throughout the order book, not just on the level 1 quote.

Moreover, market makers increase trading efficiency by reducing the bid-ask spread, the difference between the highest price a buyer is willing to pay for a stock and the lowest price a seller is willing to accept. A lower bid-ask spread means the stock is more attractive to buyers and sellers, as the cost of executing a trade is reduced. This efficiency attracts more investors and contributes to a more accurate valuation of companies, as their stocks reflect a true market consensus on price.

Market Makers-Strategic Benefits for Small and Mid-Cap Companies

Engaging effectively with market makers can offer small and mid-cap companies strategic benefits. Firstly, enhanced liquidity and trading efficiency can lead to a broader investor base. Investors are more likely to invest when they know they can trade a company’s shares easily and with minimal transaction costs. This can be particularly important for attracting institutional investors, who may invest significant amounts of money and prefer assets they can easily trade.

Additionally, market makers can help manage volatility. For smaller companies, which can often be subject to abrupt price changes due to lower trading volumes, having a market maker can mean the difference between a stable and turbulent stock price. This stability can help companies avoid the negative impacts of volatility, such as investor panic and negative media attention, which can distract from business operations and strategic growth initiatives.

Market Makers and Price Discovery

Another critical function of market makers is aiding in price discovery. Price discovery is the mechanism through which the market determines the price of a security. It involves the interactions of buyers and sellers, each with their stock valuation, culminating in the current market price. By being active participants in this process, market makers help ensure that the price reflects the latest available information. ICP Premium™ does this by automatically changing its bid in the market when the market changes, much faster than a human trader.

Accurate price discovery is vital for small and mid-cap companies. These companies often have less analyst coverage and lower trading volumes than large-cap stocks, making their prices more susceptible to misinformation and market inefficiencies. Market makers help mitigate these issues by constantly providing buy and sell quotes, which help reflect the true market sentiment and the company's fair value. This accuracy in pricing is essential for maintaining investor confidence and attracting new investments.

Building Long-Term Investor Relationships With Market Makers

Market makers also play an indirect yet significant role in building long-term investor relationships. Ensuring that a company's stock is liquid and stable makes the stock more appealing to long-term investors, including mutual funds, pension funds, and other institutional investors. These investors are crucial for the sustained growth of small and mid-cap companies, as they bring in substantial and stable capital.

Long-term investors are typically more concerned with a company's fundamental value and growth prospects than short-term price movements. The presence of market makers, by reducing volatility and ensuring liquidity, aligns with these investors' interests. This alignment can lead to more stable shareholding structures and a more predictable shareholder base, which benefits the company in the long run.

Market Makers Enhance Visibility and Market Presence

Visibility in the market is another area where market makers add value to small and mid-cap companies. By actively trading in a company's shares, market makers ensure that the stock remains in focus for market participants. This increased visibility can attract more analysts' coverage, media attention, and investor interest.

This enhanced visibility can be a game-changer for small and mid-cap companies, which often need help to gain recognition. It can lead to a virtuous cycle where increased visibility attracts more investors, leading to higher trading volumes and better liquidity, attracting even more investors. This positive feedback loop can significantly enhance a company's market presence and valuation.

For small and mid-cap companies listed on Canadian public equity markets, understanding and leveraging the role of market makers can be crucial. These entities enhance liquidity and trading efficiency and stabilise stock prices, making the company’s shares more attractive to diverse investors. At ICP Securities Inc., our deep understanding as an automated market maker and comprehensive understanding of the equity markets in Canada position us uniquely to assist our clients in navigating these complex dynamics. By partnering with us, companies can ensure they are positioned optimally within the market, ready to attract the investment needed to fuel their next growth stage.

Market makers play a multifaceted role in the Canadian public equity market, from enhancing liquidity and trading efficiency to stabilising prices and aiding in price discovery. These functions are particularly crucial for small and mid-cap companies. By providing continuous trading opportunities and acting as buffers against volatility, market makers make these companies more attractive to a broader range of investors, including institutional investors, who are vital for long-term growth.

Furthermore, the enhanced visibility and market presence from active market making can lead to a virtuous cycle of increased investor interest and higher trading volumes, further benefiting the company. At ICP Securities Inc., we are committed to helping our clients understand and leverage these benefits. By partnering with us, small and mid-cap companies can navigate the complexities of the equity markets more effectively, positioning themselves for sustainable growth and success.

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Learn more about the securities services we offer. To get in touch with us, please click here or call us at (647) 873-8519, or email us at ian@icpartners.ca or david@icpartners.ca.



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